Product packaging is undeniably a big component of the global consumer market. As a matter of fact, the consumer market would not exist if product packaging did not exist. How else would you get your favorite beer other than in the cool and shapely bottle it comes in today? Product packaging takes many forms, and many people tend to forget how important a role it plays in sustaining the global consumer market. The packaging tells everything about a product. It engages consumers in so many ways such as through sight, touch, and sound. Some product packaging can even engage consumers through taste and smell.
Product packaging and more specifically the packaging design help to give more information about a product such as what it is, what it can be used for, who can use and many more. All the information provided by the product packaging ultimately influences the consumer’s decision on whether to buy or not. In this comprehensive guide to packaging design, we take a look at how you can get your packaging design to tell the narrative you wish.
Before diving into Food Packaging Design process of your product, you must first answer three crucial questions which are;
– What is the product?
This may seem like an obvious question but it is really important to consider the product you intend to sell. You should consider the nature and size of the product. Nature, in terms of how fragile is the product. Size, in terms of how big or small the product is.
– Who’s buying the product?
The next question you should ask yourself is on who is going to buy your product. Is it going to be adults or kids? If the product is for adults, will it be for men, women or both? This will greatly affect the product packaging design.
– How are consumers buying the product?
Today, there are numerous ways a consumer can get their hands on a product. A person can visit a physical store and get a certain product or they can alternatively log on to the web and get the same product from a website. Will you be selling from a physical store or from an online store?
When coming up with any type of product packaging, you will need to gather some information that may be needed during the design process. The information is not restricted to the product alone as most product usually belongs to a brand or business. A product must effectively represent its brand or source business. The best way to achieve this is by incorporating various branding elements into the product packaging.
Some of the information that you need to gather includes:
Components of The Packaging Design
To make your product unique and able to stand out from the rest, you must come up with specific content that you want to feature on the packaging. Some of the content you want to feature on the packaging design may require authorization from regulators and other legal bodies depending on your specific industry. Here is some of the content you may want to feature on your packaging design:
– Written Copy
This is basically bold text that includes the name of the product and a few catchy phrases or slogans that entice consumers to purchase the product. This text is extremely important as it tells a lot about a product.
Before embarking on the packaging design process, it is important to establish what kind of imagery you want on the package design. Today, product packaging for most consumer goods is filled with attractive images that appeal to the target demographic. Imagery is, therefore, a key component of the design of a product package.
– Necessary Marks and Information
Depending on the industry and product you are dealing with, it may be necessary to include certain marks and information such as association marks, nutrition information, bar codes and much more on the product package. A product package may be deemed obsolete without these crucial marks and information.
– Extra Content
There is always extra content that needs to be put on a product packaging such as batch numbers and product expiry dates. This extra content can be printed on immediately or left to be included later on.